Quality, Not Quantity

Despite the recent success of $2.00 wine,
Continuing Wine Education and premium wines are still hot

Despite the flourish of interest for a recent release of $1.99 wines, Armadale Cellars is finding strong interest in premium wines and continuing wine education to be thriving. Whether individual or corporate, wine education is proving itself such a popular option, that Armadale Cellars is finding it hard to keep up with the demand.

"Our Corporate Wine education program is thriving with corporate bookings up more than 400% on the 2006-07 fiscal year", states Ann Marie Johnston, Marketing Manager of Armadale Cellars. "We host most of our corporate events in our on-site private cellar, but Phil is increasingly in demand for off-site speaking engagements".

Recognizing the growing corporate interest, Armadale Cellars has also launched a 'Business Lunch Series" at nearby Jacques Reymond. The day gives the corporate world a chance to enjoy a delicious meal paired to 7-8 premium wines, while hearing a timely business topic; last month, "Investing - Wine or the Melbourne Property Market".

It's not just internal and external corporate events kicking off, however. "We're also seeing increased demand in our individual wine courses. So much that with the new fiscal year upon us we've decided to introduce Intermediate Wine Classes into our stable of courses".

Ann Marie continues, "Now, in addition to our 5 week Intro to Wine course and our 4 week Old World Wine Course, we will also be hosting a 4 week Intermediate Red Wine Course, and a separate 4 week Intermediate White Wine course, along with our one-night palate trainers and master classes.

Armadale Cellars recognizes that not everyone is satisfied with quantity over quality and will therefore continue to offer a diverse array of events to help the consumer continue to grow in and better enjoy their wine. It's these kinds of events that Armadale Cellars has been built around. Having realized how important continuing education is to the consumer, owner Phil Hude has spent over 10 years training thousands of individuals on reds, whites, sparkling, old world, new world, palate trainers and varietals.