What is Armadale Cellars About?

We're about providing you with a memorable experience. Whether you're looking for wine for your top clients, a special occasion, or a Tuesday night, our knowledgeable staff will select the best wine from our diverse range of boutique and super premium fine wine.

Our promise: To always provide you with individualised, personal and knowledgeable service

We stock wines from all over the planet so whether it's a special Aussie gem, boutique, cult, or rare wine, we either already stock it or we can get it in for you. We sell to both the national and international audience, so don't hesitate if you can't come in store, simply give us a ring or place your order online through our order form and we'll do the rest.

We have an email newsletter filled with tips, special wines and upcoming courses and events. If you would like to be kept informed of what's happening at Armadale Cellars, subscribe to our newsletter!

 

Happy 10th Birthday to Us!

It's our 10th Brithday and we're celebrating having just been named Metro Melbourne's Best Liquor Store by the Victorian Liquor Association!
Pop in, wish us Happy Birthday and have a taste of the special wines we always have for you to taste!

 

The Crew

Want to know what the mugs behind Armadale Cellars looks like and what kind of things we're into?

Phil	Owner of Armadale Cellars, Corporate Guest Speaker and Wine Judge Contact Phil A Roseworthy graduate, this guy has been working his way up through all areas of the liquor industry on a personal wine crusade over the past 25+ years. Determined to source the best in wine, matched to the best in value, Phil has a passion for small producers of critically acclaimed wines. His second passion, sharing his knowledge. Meet him in an Intro Course, Palate Trainer, or simply wandering the floor espousing about the wonders of wine.
Greg	Assistant Manager and Chief Bean Counter Contact Greg Some people never get to live their dream, Greg is following his - finding and consuming the perfect Pinot. One of Armadale's Assistant Managers and our chief bean counter, Greg’s current passion lies in the heart of Burgundy. Whether it's Red or White Burgundy, Greg's not fussed; though he still loves to find fine examples of Aussie Pinot, too.
Luke C	Import Wine Buyer and Assistant Manager Contact Luke Luke, our Import Wine Buyer and Assistant Manager, has over 10 years experience within the wine industry having studied his advanced certificate of wine at ’THE WINE and SPIRITS TRUST’ London. He has an insatiable urge to taste all things Italian. Drop in or ring the Cellars and put him to the test.....
Chuck	Wine Consultant Contact Luke B Chuck is one of the newest members of the sales staff... yet has already developed quite a palate for his tender age. Ask him to pinpoint his top 5 varietals, and he'll say it's impossible. His quest to discover the best of each vintage continues.
Anthony	Wine Consultant Contact Anthony A man of the world, come in and test Anthony's all around wine knowledge. He's always ready to share his thoughts about which wines are at their peak. His wine journey continues...
Ann Marie	Marketing Manager Contact Ann Marie Our diva of Marketing and the Web, Ann Marie is following her dream of marketing in wine... and enjoying her journey from New World into Old...
Sue	Administration Manager Contact Sue Sue's the one who keeps this place ticking. WIthout her, we'd all be lost. She's the go-to woman for courses and events and she keeps us all in line. Sue is also rather fond of wine - and is enjoying building on her knowledge.

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Industry Position - Australian Wine

April 2007

The latest figures according to the Australian and New Zealand Wine Industry Directory show a net gain of 109 wine producers – an increase of 5.7 per cent from 2005. The number listed now stands at 2008, up from 1988 in 2005. Over the past ten years there has been an average net gain of about 107 wine producers per year.

The top 20 wine companies account for 85 per cent of total sales of branded wines, with the export market being dominated by six wine companies who contribute to 77 per cent of all export sales. In the domestic market, this leaves the remaining 1988 wine companies competing for 15 per cent of sales. The majority of the market – 69 per cent – competing for this 15 per cent are small producers crushing less than 100 tonnes.

The time has never been better for passionate retailers to stock the best wines at all price points without compromise. This is the aim of Armadale Cellars and is the basis for our current range. We would like you to take advantage of that, as "Life is too short to drink bad wine".